worst. advertising campaign. ever.

So, I was all set to write an entry about my enduring love for Mandy Moore, but then I saw maybe the most confusing advertising slogan ever. "It's either Optimum, or it's not."

What? What?? WHAT??? This is literally saying nothing. You can replace the word "Optimum" with ANYTHING and it is EQUALLY APPLICABLE. To wit:

"It's either America's Next Top Model, or it's not."

"It's either a zebra, or it's not."

"It's either scallops, or it's not."

I ask you. I ASK YOU. Was this really the best they could think of?